Apr
10
THE BUSINESS OF HOME OWNERSHIP
Posted by judyswitzer under For Realty Professionals, For Sellers, General Information
Who Ultimately Determines the Value of Your Home?
Up until just eighteen to twenty-four months ago, most of the local markets in the United States had experienced a decade or more of healthy real estate appreciation. Home prices in many of the nation™s largest markets experienced double digit inflation annually. During that time a number of interesting phenomena also occurred.
The national economy was strong and continuing at an above average pace, until the United States went to war resulting in three and four dollar a gallon gas prices. The outlook on jobs was positive, although annual incomes could not keep pace with the escalation in housing prices. Home builders were building feverishly, setting up for an inordinate number of spec homes in their inventory. And in an interest to enable every citizen a chance at the American Dream, with optimism at its peak, mortgage brokers approved loans for people with marginal or no credit, and very little, if any money. These loan terms were œugly and the idea was that the borrower was given a fixed rate for a few years, and during that time, he or she could clean up the credit and refinance. But that never happened. Instead, the œugly terms reared their ugly heads and 6% rates reset and gave way to 11% rates. These borrowers were hourly wage earners and salaried employees with no way to handle the addition to the mortgage payment.
That said who ultimately determines the value of a home? What will a ready, able and willing buyer pay for the home of their dreams? The answer to this question is really quite simple. It depends on how long the property is on the market.
If a buyer œfalls in love with a home that has been on the market for one day, who is in the driver seat when it comes to negotiating the price of that home? The seller is. While there are protections in most real estate association promulgated contract forms that the home must appraise, it would be hard to argue, the house was not worth what the ready, able and willing buyer was willing to pay.
Conversely, if a seller™s home has been listed for sale for 322 days, who is in the driver seat with respect to negotiating its price? The buyer is. Typically, in this scenario, the home was priced too high to start, and has been reduced several times over the last year. If the market is experiencing a slowdown, the price reductions are usually chasing the market down, rather than establishing a position in front of the trend.
With nearly twenty years of real estate sales experience in the Dallas Forth Worth area, I can unequivocally say, without reservation, that the seller will optimize what his home is worth, if he prices it right, out of the shoot and generates maximum interest in the property in the first few weeks on the market. If it is perceived as a value by one buyer, it will be perceived as such by other buyers and many times the seller will receive multiple offers! What a great spot to be in, to maximize his return on his investment.
The moral of the story¦..PRICE IT WELL and IT WILL SELL!
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